Summer 2011
For questions and/or concerns,
please contact your
instructor, Carole R. Brown:
Foundation Arts Department
riovi@sbcglobal.net
A brand is the sum of all the characteristics that make your offering unique:
• Reputation
• Customer Service
• A Promise
• Price
• Feeling
• Attitude
• Logo
• Product Line
branding links of note
http://www.graphicdesignblog.org/facts-about-famous-brands/
http://www.dailymail.co.uk/news/article-561851/Know-Logo-After-BBCs-new-look-try-naming-these.html